Push notifications let you send instant messages directly to your supporters' devices—no app download required. When someone subscribes, they'll receive notifications even when they're not on your website.

Push notifications are tied to your Website. Supporters subscribe to a specific website, and you send push blasts from that website's dashboard.

Collecting Subscriptions

There are two ways to ask supporters to enable push notifications:

Landing Page Popup

Add a Popup section to any landing page to prompt visitors to subscribe. The popup can be triggered by:

• Exit intent - When someone moves to leave the page (desktop: mouse moves toward browser chrome; mobile: scroll-up gesture or inactivity)
• Time delay - After a set number of seconds on the page
• Scroll percentage - After scrolling through a portion of the page

To add a popup:

1. Open a landing page in the page builder
2. Click Add Section → Popup
3. Set Content Type to "Push Ask"
4. Choose when to show the popup
5. Customize the headline, description, and button text

The popup handles all the complexity automatically—detecting the visitor's browser, showing the right instructions for their device, and walking them through enabling notifications step by step.

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iOS Users: On iPhone and iPad, push notifications require adding the site to the home screen first. The popup automatically detects iOS and shows clear instructions for this process.

Thank You Page Prompt

After someone submits a form, you can show an inline push notification prompt on the thank you page.

1. Open any form page
2. Go to the Post-Submission tab
3. Under Redirect To, enable Show Push Notification Prompt

This is a great time to ask—the person just took action and is engaged with your organization.

Navigation & Footer Buttons

You can also add a push notification button to your website's navigation bar or footer:

1. Go to your landing page and edit the Navigation or Footer section
2. Enable Show Push Notification Button (navigation) or Show Push Notification Link (footer)

When clicked, this opens a push subscription modal. If you have a Push Ask popup configured on the page, it uses that popup's content. Otherwise, it shows a default prompt.

Sending Push Blasts

Once you have subscribers, send them targeted push notifications from the Push Notifications tab in your Website settings.

Creating a Push Blast

1. Go to Pages → click your Website at the bottom → Push Notifications tab
2. Click New Push Blast
3. Configure the recipients, content, and send time

Recipients (To)

Target your push blast using filters, just like text and email blasts. Only people who:

• Have subscribed to push notifications for this website
• Match your targeting filter

...will receive the notification.

You can also choose to Include unlinked subscribers—these are people who subscribed but haven't submitted a form yet, so they're not linked to a Person record in your CRM.

Content

Push notifications are short by nature. You'll configure:

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Keep it short: Push notifications are meant to be glanced at. Lead with the most important information. Save longer content for the page they'll land on.

Sending

You can:

• Send immediately - Start delivering right away
• Schedule - Pick a specific date and time

Push notifications deliver instantly—there's no carrier delay like with SMS.

How Push Subscriptions Work

When someone enables push notifications:

1. Their browser creates a unique subscription token
2. That token is saved to your website's push subscriber list
3. If they later submit a form, the token is linked to their Person record

This means you can have both:

• Linked subscribers - People in your CRM who subscribed
• Unlinked subscribers - Anonymous visitors who subscribed but haven't submitted a form yet

When an unlinked subscriber eventually submits a form, their subscription automatically links to their Person record.

Browser & Device Support

Push notifications work across most modern browsers:

The popup automatically detects the visitor's browser and shows appropriate instructions. If push notifications aren't supported (like in an in-app browser), it guides them to open the page in their regular browser.

Best Practices

Don't overdo it. Push notifications appear directly on someone's device. Send too many and they'll disable notifications entirely.

Be timely and relevant. Push works best for time-sensitive updates: event reminders, breaking news, urgent calls to action.

Write for the lock screen. Most people see notifications on their lock screen without unlocking. Your title and first few words matter most.

Respect the ask. The push permission popup is a one-shot deal in most browsers. If someone declines, you can't ask again. Use the popup trigger options to show it at the right moment—not immediately when they land on your page.